The much anticipated activewear brand Sweaty Betty has opened its first shop in the region in Newcastle.
It's latest shop on Jesmond High Street means the global brand now has a presence in the North East for the first time.
Featuring Sweaty Betty’s multi-sport activewear range, the new store will showcase its famous bum-sculpting leggings and performance pieces in bestselling categories such as Run, Yoga, and Train. The store opened on Wednesday with its first 50 customers offered free gifts.