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Chronicle Live
Chronicle Live
National
Elif Gulmen

Sweaty Betty opens first North East store on Jesmond High Street

The much anticipated activewear brand Sweaty Betty has opened its first shop in the region in Newcastle.

It's latest shop on Jesmond High Street means the global brand now has a presence in the North East for the first time.

Featuring Sweaty Betty’s multi-sport activewear range, the new store will showcase its famous bum-sculpting leggings and performance pieces in bestselling categories such as Run, Yoga, and Train. The store opened on Wednesday with its first 50 customers offered free gifts.

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Caroline Scott, Sweaty Betty’s senior vice-president, said: “We are so excited to be opening our newest shop in lively Jesmond, especially as it is our first ever shop in the North East. We hope both new and existing customers alike will join us on our mission of empowering women through fitness and beyond.”

Sweaty Betty is a global women’s activewear and lifestyle brand which aims to empower women through fitness. Famous for its innovative designs, Sweaty Betty fuses performance and style with technical, high-performance fabrics and responsibly sourced materials.

Sweaty Betty sportswear shop in West Jesmond, Staff (Left to Right) Maisie Davies, Bobbi Bunker, Rosey Gregg, Olivia Bullock and Seema Walker (Newcastle Chronicle)

The Jesmond store adds to a portfolio of almost 70 sites across the world selling merchandise from well-known brands including Selfridges, Harrods, Neiman Marcus, and Nordstrom.

The Brentwood Avenue Store is open seven days a week. For more information on Sweaty Betty, visit sweatybetty.com

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