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Jonathan Bell

Swarovski Optik and Marc Newson create the world’s first smart binoculars

Swarovski Optik Marc Newson Swarovski
Swarovski Optik AX Visio binoculars by Swarovski Optik and Marc Newson.

2024 marks the 75th anniversary of Swarovski Optik and the company is starting the year with a world first. The new Swarovski Optik AX Visio binoculars come equipped with a wildlife-focused artificial intelligence system that can tell you exactly what you’re looking at. 

(Image credit: Swarovski Optik)
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