Sutton United were running a promotion for this match. Season-ticket holders at Premier League and Championship clubs could pay £10 to come and watch. The south London club started the day bottom of League Two, so it was a call for all rubber-neckers. If you were a Crystal Palace, Fulham or Millwall fan, say, it was a chance to see how the other half are living. Or struggling.
On a day when Matt Gray’s side were the only London team in the Football League playing at home, it was also a sensible piece of marketing and a clever idea to get a few more fans for their most important game of the season. And it worked, as more than 3,500 came along, their biggest gate in this campaign.
