It’s that time of year again, folks; Love Island is on our screens for its winter run. And just like seasonal flu, Love Island fatigue has once again set in. The latest series lost 1 million viewers during its premiere and even the Twitter commentary doesn’t feel like it has salvaged the latest offering.
Love Island’s demise would be the canary in the coalmine for all the other holiday romance shows created in its wake. Reality TV is very much a trend-led genre, and if the latest offerings are anything to go by, viewers are looking for something vastly different from “flanter” round the firepit.