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TV Tech

George Winslow

Survey: Younger Viewers Embrace Subtitles

Gen Z Millennials Netflix

Technicolor

NEW YORK—A new study from YPulse suggests that subtitles are being widely adopted by younger viewers as they watch TV, with 59% of Gen Z viewers and 52% of Millennials reporting that they prefer to watch TV with subtitles.

The results highlight the importance of accurate subtitling for both general audiences and viewers with special needs and hearing issues.

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