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TV Tech

George Winslow

Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns

Yahoo

NEW YORK—A new survey of U.S. TV marketers finds that better measurement and data are among their top priorities when making advanced TV ad buys and looking for partners for their campaigns.

For the survey, Yahoo Advertising polled 300 advanced TV marketers to understand what matters most to them when buying Advanced TV.

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Radio France Internationale

One subscription that gives you access to news from hundreds of sites

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