
Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the fall of 2024 would not harm the pay TV industry or accelerate cord cutting.
Right from the start, a number of analysts have doubted that assessment. Now a new survey from Aluma provides new notable and compelling data supporting the idea that the Venu service will negatively impact the already crumbling pay TV industry.