NEW YORK—FuboTV has released a new study from TVision, which studies TV and CTV viewer engagement, that found ads on Fubo get higher viewer attention levels than ads generally do on CTV, cable and other media among 24-54 year olds.
“Attention is the next wave of CTV ad measurement and TVision is a valuable partner at the forefront of this movement,” said Dina Roman, senior vice president global ad sales, Fubo. “TVision’s study found that Fubo is a leader in commanding audience attention among our competitive set and linear TV, reinforcing the value of our highly engaged audience and premium live sports and entertainment content.”
