Surge pricing is broken – but there’s a smarter way to match gig workers with consumers

Surge pricing is unpopular with consumers and drivers alike, but there are ways to reduce its inherent inefficiencies. charlesdeluvio on Unsplash

Millions of Americans tap their smartphone screens daily to order rides, groceries or dinner, hooked on the seamless convenience of the gig economy.

Yet beneath this frictionless interface lies a brewing war.