An unprecedented surge in demand for Guinness in the UK in recent weeks has led its brewer to boost supply amid reports of pub groups portioning the Irish stout to venues as the festive season ramps up.
Diageo, the multinational drinks firm that owns Guinness said it had seen “exceptional consumer demand” over the past month for the dark beer as colder weather sets in and the brand enjoys a resurgence in popularity aided by younger consumers and celebrity Kim Kardashian.
