Supreme has named Tremaine Emory, founder of Denim Tears and a close collaborator of Kanye West, its new creative director. Emory started in the position this week, according to Business of Fashion, and will work closely with Supreme’s design team and founder James Jebbia.
Jebbia remains in charge of the business after VF Corp. acquired Supreme in a deal worth $2.1 billion. VF Corp. said in its latest earnings report that it expects Supreme to generate $600 million in revenue for the 2022 fiscal year and that growth will be key to making good on the sizable investment.
