Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Why? Because nonprofits and industry groups say donations so far are down compared with previous years.
Many organizations will look to make up the difference on GivingTuesday, the Tuesday after Thanksgiving, which started as a hashtag in 2012 and has grown into one of the biggest fundraising dates on the calendar. Many nonprofits will run matching campaigns, meaning a supporter has pledged to double or sometimes triple the donation of other, smaller donors.
