Supermarkets have come under fire with shoppers after they noticed a cupboard essential had decreased in size but not in price. The product has been a staple in many households for years, and is a quick and easy solution for those who struggle to find time to cook.
But shoppers have noticed that Ben's rice packets (formerly Uncle Ben's), don't contain as much rice as they used to. In a report by the Grocer, it was found that Mars has shrunk the size of its Ben's Rice packets by 12% to mitigate soaring input costs. 250g pouches are being gradually replaced with 220g ones in supermarkets like Tesco and Sainsbury's.
Ben's has removed 30g from its 250g pouches, reducing them to 220g. But the packs of the rice still cost 99p at Tesco and £1 at Sainsbury’s. In Morrisons 250g Long Grain pouches were priced at £1 each. These have been replaced with 220g packet which also cost £1.