Most of the UK's major supermarkets have cut the price of milk in a bid to attract budget-conscious shoppers into their stores.
Tesco kicked the price war off on Wednesday by reducing the cost of all sizes of milk. The move was followed by Sainsbury's the next day, with Aldi, Lidl and Asda joining in today All stores are charging £1.55 for four pints, £1.25 for two pints, 90p for one pint and £2.30 for the largest six-pint bottle.
Some analysts have suggested the cuts might signal that grocery prices could finally start to come down after last month's Office for National Statistics news that food and non-alcoholic drinks prices increased by 18.3% on a yearly basis, according to The Mirror.