When heading out shopping, you might think you're impervious to marketing ploys, able to ignore offers that seem too good to be true. You may believe you can waltz in and out of a supermarket with only the items you went in for, but it turns out there might be a few clever tricks that could be impacting your shop that you aren't even aware of.
This is according to a consumer psychologist who has been pulling back the curtain on some of the ways supermarkets 'manipulate' customers.
Dr Cathrine Jansson-Boyd from Anglia Ruskin University has shared some major shopping secrets with The Mirror, including how stores like Tesco and Sainsbury's could be getting you to shop for longer without even realising it.
