When we head into a supermarket to buy our weekly groceries, we are often on a bit of a mission and might not pay too much attention to the positioning of items on shelves and signs around the store.
But often these can be psychological tricks that encourage shoppers to buy items they didn't necessarily need.
This is according to consumer psychologist Dr Cathrine Jansson-Boyd from Anglia Ruskin University who has been sharing tips and tricks shops use with The Mirror.