Morrisons has cut the cost of three essentials. We reported earlier this year how shoppers said that the chain was 'taking the mick' with continuous price hikes.
Despite us sharing the dismay of customers, who had seen the prices shoot up in our weekly comparison of basics like bread and milk, the retailer - who had gone from being the cheapest to the most expensive in a matter of weeks - went on to make further hikes.
But this week there appears to be somewhat of an about-turn - with Morrisons reducing its mince in line with the other supermarkets, making its 500g pack £1.79 instead of £2.39.