In a UK first, Superdrug is rolling out consent-warning messages onto the packaging of its own brand condoms. The high-street chemist hopes the campaign will help highlight the issue of sexual consent and reinforce the importance of seeking consent before anything else happens.
As well as consent-warning messaging on condoms, Superdrug’s 'You Before Yes' campaign also features one of the UK's most comprehensive consent education and information website. Consent messaging and a QR code to the site will be included on Superdrug own brand condoms from September this year.
Led by ambassador Georgia Harrison, the 'You Before Yes' campaign has been launched in partnership with leading UK charities Brook, Fumble, UK Says No More and Switchboard. It comes as shocking new data from Superdrug reveals that more than one third of 18 to 21-year-olds (36 per cent) have ‘gone along with sex’ even though they didn’t want to.
