An increase in demand for weight loss drugs, including Mounjaro and Wegovy, as well as demand among its generation Alpha customer base for beauty products is driving expansion at Superdrug.
The retailer plans to add 25 more stores to its 800-plus strong chain this year as well as extending existing outlets, despite troubles across the high street that have led to the closure of hundreds of stores at its rival Boots and downsizing at chains from Poundland to River Island.
