
Electric bicycle manufacturer Super73 knows how to have a good time. From its Star Wars-themed YouTube video going viral in 2017 to celebrity co-signs from Will Smith and Post Malone in 2018, the Irvine, California-based brand turned its little bike into big business. By 2020, Super73 bolstered its fun-loving identity with performance-based models, ushering in a new era in the company’s history.