If there is a hypothetical whiteboard at IMG’s luxurious towers plotting the credentials Super League needs to become the global phenomenon all rugby league fans hope it can be one day, there will be a few areas of interest to target.
Some, you could argue, are in place. Most neutrals would agree Super League often provides entertainment and the competition’s athletes are world class. The challenge for IMG, as part of its 12-year plan to take the game to new heights, is to market those athletes properly. But beyond that, perhaps the one thing any competition needs to capture new eyes and ears is unpredictability.
