Super Sunday has morphed into Super Gold Sunday for NBC
Next Sunday’s matchup between the Los Angeles Rams and Cincinnati Bengals will mark the first time a Super Bowl and Winter Olympics are taking place at the same time. CBS was scheduled to have this year’s game, but in 2019 agreed to a trade with NBC. CBS had last year’s game, giving it two Super Bowls in three years.
The trade made sense for many reasons. NBC was able to pair Super Bowl and Olympic spots for advertisers, while CBS will not worry about going up against the Olympics.