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Daniel Frankel

Super Bowl LVIII Netted Paramount Plus 3.4 Million Sign-ups, Research Company Says

Paramount Plus Antenna Paramount Super Bowl Super Bowl LVIII Peacock Wild Card

Paramount Plus.

Paramount Global's simulcast of the record-breaking Super Bowl LVIII on Feb. 11 generated 3.4 million sign-ups for Paramount Plus, research company Antenna said.

Paramount's CBS unit already declared the matchup between the Kansas City Chiefs and San Francisco 49ers to be the most watched telecast in history, with a total audience of 124.3 million tuning into the CBS Television Network, Paramount Plus and Nickelodeon, among other channels.

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