For those who have attended a mega sporting event, they will maintain that any cost is priceless. It is the memories that will last forever. Champagne dreams know no price tag.
For those who attend Super Bowl LVI at SoFi Stadium in Inglewood, California, on Sunday to watch the Los Angeles Rams host the Cincinnati Bengals, the memory will certainly last forever – and possibly longer in the bank account. Much longer.
According to SeatGeek's Super Bowl ticket tracker , the average price for a ticket currently rests at $10,237 (£7,553), just shy of four months of the UK’s average salary. That pretty penny officially brandishes Sunday as the most expensive Super Bowl in NFL history.