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Tom’s Guide
Tom’s Guide
Technology
Alyse Stanley

Super Bowl commercials 2024: The best big game ads so far

Patrick Stewart dressed in an old-timey football outfit holds Arnold's head from Hey Arnold as he plans to throw the cartoon child in a Super Bowl 2024 ad for Paramount Plus.

It's that time of year again, folks. Even if you don't plan on tuning into the Super Bowl 2024 live stream to watch the Chiefs and 49ers duke it out, chances are you'll still hear the buzz about this year's best Super Bowl commercials. 

After all, the Super Bowl is the big league for advertisers too. An estimated 113 million people — about one in three Americans — tune in every year. Companies spend millions of dollars to get ads in front of that many eyes, even if just for a few seconds, to drum up interest in their brand or product. It's such a big occasion, that many brands release their ads online days or even weeks before the big game. 

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