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Axios
Axios
Sport

Super Bowl ads sell out at record high prices

Super Bowl NBC Axios Telemundo

Ads for this year's Super Bowl are sold out, according to NBC, which will broadcast the game alongside its Olympics coverage on Feb 13. Some 30-second spots sold for a record $7 million.

Why it matters: The Super Bowl is one of the few major TV events that can still draw a huge audience, making advertising around the event very valuable.

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