
The Super Bowl is about more than just football. As NFL fans tune in to watch the Philadelphia Eagles face off against the Kansas City Chiefs on Sunday 12 February, viewers can also expect to see funny, memorable, and even some controversial ads.
The Super Bowl is known to be the most coveted spot for consumer attention among advertisers. But as advertising during the big game becomes increasingly competitive – and wildly expensive – companies are forced to come up with innovative ways to stand out from the crowd, even if that means pushing a few buttons.