Elton John’s Super Bowl this year, for Doritos
(Picture: Doritos)With businesses scrambling to produce a commercial that scores a different kind of touchdown, Super Bowl Sunday is as much about the commercials as it is about the on-field action.
Leading brands spent big bucks in the hopes of making TV gold this year, when Fox charged up to $7 million (£5.8 million) for a 30-second ad.
