
Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the big game’s uber-expensive commercial slots.
Despite a scheduling conflict with Valentine’s Day, Super Bowl LVI drew a large audience, partly for the sporting event and partly because of the halftime show, which saw a performance by Dr Dre, Snoop Dogg, Eminem, Mary J Blige, and Kendrick Lamar.