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The Guardian - UK
The Guardian - UK
Business
Sarah Marsh Consumer Affairs Correspondent

‘Sunshine Saturday’: UK firms expect 5% January rise in holiday bookings

Sandy beach on a sunny day
Ramla Bay in Gozo, the fastest-rising destination for 2026, according to TravelSupermarket. Photograph: Roger Cracknell 01/classic/Alamy

UK travel companies are bracing for one of their busiest periods for bookings as winter-wearied consumers plan sunny breaks, with package holiday bookings forecast to be up 5% this January.

The Civil Aviation Authority, the regulator that administers the Atol travel financial protection scheme, has forecast that 200,000 more holidaymakers will book trips this month compared with the 4.3 million who did so in the same period last year.

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