Sunderland have unveiled their new Nike away kit ahead of the 2023-24 Championship season. The Black Cats' change strip will feature a predominantly neon pink shirt with purple detailing on the shoulders and arms.
The new shirt will go on sale at 10am on Wednesday, July 12, when the club's Stadium of Light store and online store reopen following a two-week closure. Sunderland have yet to reveal its home shirt for the new season, although that is expected soon.
The club entered into a kit supply deal with Nike ahead of the 2020-21 season and only last week announced that the partnership would continue until the summer of 2007. Sunderland had also announced last week that Spennymoor-based Just Sport would take over the club's retail operations from this summer, but have today reversed that decision.
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Both the stadium and online store were closed for a period 'to facilitate the changeover' but Sunderland have now confirmed thhat when they reopen on July 12, they will continue to be operated by the club rather than Just Sport - although without providing an explanation. The club said in a statement: "After a period of extended dialogue with the Just Sport Group, the club will not be implementing the operational changes previously communicated on Tuesday, June 27, 2023.
"SAFC's retail functions will continue to operate in-house during the forthcoming campaign and the reveal of our 2023-24 home and away kits will proceed as planned ahead of Saturday's pre-season double-header. The decision taken by the club has resulted in a delay to the reopening of the online store and Stadium of Light store, which will now take place at 10am on Wednesday, July 12.
"SAFC would like to extend its gratitude to the Just Sport Group and Nike for the understanding they have displayed throughout recent discussions, and we look forward to working with them during the upcoming campaign. The club also takes this opportunity to thank our fans and staff for their continued backing and support."
