Sunderland have signed Everton striker Ellis Simms on loan - with boss Alex Neil hailing him as a 'serial goalscorer'. The 21-year-old has joined the Black Cats on a season-long deal and is set to be in the squad for Sunday's Championship opener against Coventry City at the Stadium of Light.
A host of Championship clubs were believed to be chasing Simms, but Sunderland have landed him ahead of the likes of Blackpool, Huddersfield, and Millwall. Simms said: "It feels great to be here - it's such a massive club and I can't wait to get started.
"As soon as Sunderland showed an interest, I knew this this would be a great environment for me to continue my development and a great platform to show what I can do. I've played in League One and the SPL, so this is the next step for me and I feel I'm ready for the Championship."
