Healthy foods retailer, the Skinny Food Co., has been named the fourth fastest growing company in the Midlands in the inaugural Sunday Times 100 rankings. The Nottingham company's sugar-free products and healthy treats have proved a massive hit since launching in 2018.
The company began because founders James Whiting and Wayne Starkey both had family members with diabetes. Using an initial £3,000 investment they launched with calorie-free syrups and sauces including ketchup, mayonnaise, salted caramel and chocolate fudge cake.
Today the range has grown to include fruit bars, low-carb high-protein bread and low calorie fakeaways, such as sweet and sour chicken and chicken tikka, and low-sugar chocolate treats. In four years the company has processed more than 1m online orders.
