A beauty guideline as old as time says blush belongs on the apples of your cheeks. But this summer's blush trends prioritize rosy tones on every other square inch of the face, from foreheads and under-eyes to hairlines and even the chin. Just glance at BeautyTok or a scroll through Hailey Bieber's Instagram page for all the proof you need.
Pinks, reds, oranges, and plums—in glossy, glassy, matte, liquid, and cream formulas—are receiving more-is-more overhauls with over-the-top names to match. Example number one: We’re blush-touring now. The viral technique, which has accumulated nearly 100,000 posts on TikTok this month alone, is essentially contouring with pink tones from top to bottom.
