As the temperature stays up in Bengaluru, beer sales are scaling up as well. Amidst the sweltering heat in the city, many restobars reported 25-50% increase in beer sales when compared to the previous years, overtaking all the other spirits this summer.
Mukesh Tolani, owner of Toit Brewpub in Indiranagar, said that he noticed a jump in beer sales when spirits were not doing so well in the last two months. “Sales of beer have risen way beyond our expectations. We have now seen a 40-50% increase in our sales since February. We have attracted good crowds even on weekdays.”
Seasonal flavours like mango and pineapple have emerged as popular choices for beer lovers. Naveen D’Costa, general manager of ShakesBierre Brewpub in Brigade Road, reported a rapid increase in beer sales, with 20,000 litres sold this year, compared to 8,500 litres sold last April. “Since we are a microbrewery and freshly craft our own beer, we have a wide variety of seasonal flavours that are popular among our customers,” he said.
