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The Independent UK
The Independent UK
Business
J.R. Duren

Summer heat warms up consumers to frozen desserts at home

A trip to the ice cream store has turned into a trip to the freezer for cost-conscious consumers looking to save money on frozen treats.

Some 72 percent of American adults said keeping their home stocked with ice cream and treats like popsicles saves money over going out for dessert and is a convenient way to quell a craving, according to a new study of 2,000 U.S. adults by the National Frozen & Refrigerated Foods Association published Thursday.

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