Alongside the extreme heatwaves, Italy is also approaching the height of its summer: Ferragosto. According to CNA Turismo e Commercio's estimates, between 1 and 23 August a total of 17.4 million tourists will be travelling in Italy, including 8.4 million Italians and nine million visitors from abroad.
Average stays will be around 4.5 nights and direct tourist spending will exceed €9 billion.