Sue Radford and her family are often quizzed on how they fund their lavish life and huge family, but despite mounting suspicion, they don't rely on handouts.
The Radford family boasts an impressive net worth and they are self-sufficient as they live on the income from Noel's family bakery business, their social media platforms, and TV series 'My 22 Kids & Counting'.
However, despite being comfortable with money - recently jetting off to Disneyworld in Florida - Sue has previously stressed that they're 'definitely not secret millionaires'.
When previously asked if their family were rich, Sue said: "To me rich would be having the big mansion, the flash cars and quite a few hundred thousand in the bank, to me that would be rich but we are not that." reports the Mirror.
But they don't seem to be struggling - and the only help they get is through universal child benefits.
So how much is Sue worth and what is her income? Here’s all we know...
Radford family bakery business
It's fair to say the Radfords have their fingers in a few pies.
They own a family bakery business, which has been raking in a healthy profit for a number of years.
The Radford Pie Company is located near the family home in Heysham, Lancashire. Dad Noel runs the bakery and has been as a professional baker for more than 25 years.
Sue helps out in the bakery, overseeing all the orders and acting as "chief taste tester" while their daughter, Chloe, worked in the bakery shop for five years.
Their son, Daniel, also contributes to the family business, taking orders and preparing the pies for delivery among other jobs.
It's not been confirmed how much Noel and Sue earn from the Radford Pie Company, but many speculate that it's a fairly lucrative endeavour after the family revealed that they had outgoings of more than £1,000,000 in 2021.
Their TV Show '22 Kids and Counting'
The Radford family have recently announced their reality TV series will be making a comeback for a fourth season.
The show follows the family in their everyday lives - from their youngest daughter Heidie's christening to a recent holiday to France.
But despite the fact the family have now filmed 30 episodes, it's reported Noel and Sue will have been paid less than £10,000 for each show.
For the first season, a brand expert estimated that the family will have been paid £1,000 per episode - meaning they may have got £10,000 by the time they were finished filming, reports the Daily Mail.
Off the back of this success, the expert said this could have negotiated their way up to £3,000 per episode in season two.
And now, per episode, the brand expert estimated that the Radfords would make £5,000 per episode.
Rent from kids
With a large number of kids under their roof, the couple also receives a small amount of money from some of their older children who still live with them.
During their TV show, one of the older children, Chloe, shared: "Us older ones do pay a little bit of board, granted it's not a lot but I am trying to save up for my own house at the moment.”
Sue added: "We've always said if you want to buy somewhere, rent is dead money, so we would rather you saved that money up and stayed at home for a bit longer.
"But me and Noel believe they should pay board, if they are earning, we've always been brought up to pay board."
Social media income
Since the rise of social media influencers, individuals with an impressive amount of followers can cash in on this.
And since there's clearly a huge interest in the Radford family, they are able to make a substantial amount via social media.
Sue and Noel take a wedge through their brand partnerships on social media and their TV show.
Their YouTube channel has a huge 360,000 subscribers and their Instagram account boasts over 500K followers.
They have also collaborated with some huge international brands including Amazon, EE, and Disney who offer hefty fees for sponsored posts.
When previously criticised for spending money on their kids, Sue hit back and said: “We’ve worked extremely hard to get to where we are now.
“I think people forget that we don’t just have our bakery, we also work very hard on our media company and filming for our new programme just like lots of other 'influencers'.
"I hate that word but most YouTubers don’t also run a very successful business."
Based on the above, the Radford family has an estimated net worth of £975,000.
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