Fast-food chain Subway is betting big on a cosmic marketing hook, promising a year of free sandwiches to anyone who can prove they’ve found something truly out of this world: a meteorite from the annual Lyrid Meteor Shower.
The limited-time promotion, called “the Meatier Shower,” announced April 16, ties the brand’s new menu items to one of the oldest recorded celestial events, with a prize that sounds almost too good to be true.
