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Chris Bruce

Subaru Files Trademark Application For "STe" In Germany

Subaru Germany United States

Subaru's office in Germany filed a trademark in that country for the term and logo "STe." The automaker submitted the paperwork on March 13, 2023, and the patent and trademark office began processing the application on March 23.

The "STe" name might immediately make you think this is somehow related to the brand's currently defunct STI performance badge. However, let's not jump to any conclusions.

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