Last year, Chinese retailer Shein overtook H&M, Zara, and Fashion Nova to become the largest fast fashion brand in the U.S.. With a large portion of its wares coming in under $20, the mysterious brand is part of a new wave of ultra-fast fashion that escalates the unsustainable and exploitative model employed by the likes of Zara. Counterfeiting also plays a non-trivial part of its practice, and those who’ve been ripped off are beginning to fight back.
Last week, Stüssy filed a lawsuit against Shein accusing it of trademark infringement, counterfeiting, trademark dilution, and unfair competition. The suit alleges that Shein has sold a number of goods bearing Stüssy’s name and has often avoided using “Stussy” in its listings in an effort to hide its acts of counterfeiting, The Fashion Law reports.
