College gymnast Olivia Dunne has taken full advantage of her huge social media following by pocketing more than $1million thanks to a string of lucrative sponsorship deals.
The former US Nationals Team member now competes at college level with Louisiana State University and is one of the top earners among her peers having shown off her life and career on both Instagram and TikTok.
While insisting that gymnastics will remain her priority, the 19-year-old began announcing brand partnerships last year after the National Collegiate Athletic Association relaxed rules to allow athletes to make more money from their name, image, and likeness.
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As well as agreeing deals with American Eagle and Forever 21, Dunne linked up with activewear brand Vuori back in September which Forbes reported to have been worth 'mid-six figures'
She said of Vuori at the time: "We have some of the same core values, and I think it's so great how they care about the environment.
College athletes were previously limited on selling sponsorships which limited the ability of Dunne to make money using her huge social media presence.
The organisation changed the regulations back in June of 2021, which has changed the life of Dunne among many others.
As well as sharing snaps of herself in gymnastic lycra, Dunne has even posed with wads of cash and in bikinis on her official account.
The New York Post reports that Dunne has been one of the biggest earners over the past year of sponsorships, pocketing in excess of $1million (£831,000).
Speaking of the recent rule changes, she has said: "Before college, my coach and I would design my own custom leotards for all my major competitions. I love expressing myself through my style.
"Social media is always something that I've loved, and what I think is so great about the NIL rule change is that you can do whatever you love and make money off of it."
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