New studies from Convergence Research Group highlight the ongoing massive shifts to OTT and streaming content with a prediction that U.S. OTT subscription revenue will grow by 17% to $69 billion in 2024 and that 60% of all U.S. homes didn’t have a pay TV subscription at the end of 2023.
Convergence predicts that these cord-cutter/cord-never homes could rise from 79 million at the end of 2023 to 75% of all U.S. households at the end of 2026.
