A new research report from Antenna is confirming the widely held perception that the streaming business is entering a more mature phase with growth slowing and fickle consumers becoming more likely to cut services.
The State of Subscriptions report from Antenna found that the SVOD industry grew by a healthy 10.1% in 2023, a growth rate that some media like broadcast TV would love to see. But that was less than half the growth seen in 2022, when subscriptions rose by 21.6%.
