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TV Tech

George Winslow

Study: Peacock Signed-Up 2.8M Subs During Olympics

Peacock Olympics NFL the 2024 the 2024 Olympics

Peacock.

In addition to the huge audiences the 2024 Summer Olympics delivered for NBCUniversal, a new study from Antenna found that the games also produced a burst of new signups to NBCU’s streaming service Peacock, which saw 2.8 million sign ups during the games.

Typically, many of the biggest acquisition moments for streaming are related to the NFL, but the 2024 Paris Games approached those levels. Between July 25 and July 31, Antenna observed 2.8 million sign-ups to Peacock.

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