LONDON—Pixalate, a fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has released a new report highlighting some of emerging woes in the FAST channel ad market. Its data shows that in Q2 2024, FAST Apps estimated ad spend market share drops 64% across Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV.
“FAST apps rose to prominence during COVID-19 and while initially promising, relative ad spend in this space has fallen dramatically,” said Amit Shetty, vice president of product at Pixalate. “This decline possibly suggests market saturation of FAST apps and a potential shift towards non-FAST apps, which may be perceived as offering more premium inventory.”
