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The Times of India

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TOI World Desk

Student launches eyelash-serum brand from mom’s kitchen, earns £100,000 in 12 hours

TikTok TikTok Shop

Daisy Kelly launched her beauty brand, Glow For It, from her mother's kitchen table in 2020 while she was still a student. The business, which began after Kelly developed an eyelash serum inspired by her own experience of pulling out her eyelashes, now generates £6 million a year in sales. More than 40% of its sales come through TikTok Shop UK, where livestream shopping has become a major sales channel. Kelly told the BBC that the brand generated more than £100,000 in revenue during a single 12-hour TikTok livestream, describing the format as a turning point for her business.

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