Student discounts made him a millionaire, a heart condition made him rethink life—now this millennial founder spends half the year in the French Alps

(Credit: Courtesy of James Eder)

• Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it like to be a top executive when you’re off the clock? Fortune’s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work.

Today, we meet James Eder, the 42-year-old cofounder of Student Beans (a discount coupon company targeting the college crowd), who is now a work-life coach splitting his time between London and the French Alps, and author of The Collision Code.

Eder was inspired to build Student Beans in 2005 after organizing his university’s summer ball—a party for over 600 students where he was responsible for sponsorship. Seeing how much brands wanted access to students—and how much students loved a deal—sparked the idea.