For many of us, a can of Strongbow is synonymous with lazy summer days sitting out in pub beer gardens, with the logo being among the most instantly recognisable cider brands on the planet. This year, however, Strongbow is shaking things up, with a redesign that's thought to be its boldest yet.
The new logo has been created to tie in with the launch of Strongbow Tropical, a brand-new fruity offering made up of a mix of mango and pineapple.
This marks the very first time the brand has deviated from its classic black and gold design since it first began trading back in 1960 and while it looks great, the daring move might upset 'cult' fans of the cider - especially those who have tattoos of the original logo design.
