If Loewe's pre-fall campaign feels like the piece missing from your summer dressing puzzle—with visuals that feature a man facing the sea; a gentle breeze lifting the vertically-striped shirt tied around his waist to expose a tantalising hint of under-cheek—you're not alone. But as well as this reference, there's another one that feels very on-point for summer 2026; the repositioning of stripes as not just the print but the only print when temperatures rise.
Photographed by Talia Chetrit, several of the images (shot with a backdrop of ocean or stacked sun-loungers) feature a preppy deckchair stripe; a scene-stealing pattern that feels very high-summer. Since then, the stripe has dusted itself off, cropping up repeatedly in decidedly chic settings—and reminding us all why it's a classic for a reason.
